La visión empresarial y la creación de un negocio exitoso de tecnología computacional

The entrepreneurial vision and building a successful business of computer technology

Abstract

This paper shows a successful case of Micro Small and Medium Enterprise (MIPyME), whose name is PROSTAR Computer, S.A. de C.V. In this paper, applied strategies are analyzed in order to stay and to grow in the Information Technology Industry (ITI) in crisis times. The methodology used consisted of establishing the main characteristics of a successful MIPyME such as: market, permanence, finance stability, expansion projects, technological, innovation, and if it was possible that the enterprise was a symbol of Chihuahua city. It was applied a qualitative study and collected data about enterprise history, its development, situations, experiences and actions. On the other hand, it was analyzed the applied strategies and their impact on the enterprise development. Finally, it was observed how the enterprise applied a combination of conservative and aggressive strategies, in order to again position in the industry, face the competence and to get a sustained growth.

DOI: https://doi.org/10.54167/tecnociencia.v2i3.77