Marketing Educativo y Procuración de Fondos: Claves para la Sostenibilidad Financiera en Universidades Mexicanas

Authors

  • Nora Elia Gómez Muñiz Fundación Alsuper
  • Rubén Roberto Martínez Burrola Universidad Autónoma de Chihuahua, Facultad de Contaduría y Administración
  • Juan Carlos Silva Jaime Universidad Autónoma de Chihuahua, Facultad de Contaduría y Administración

DOI:

https://doi.org/10.54167/eao.v4i9.2139

Keywords:

Procuración de fondos, instituciones educativas, sostenibilidad financiera, marketing.

Abstract

This article analyzes marketing as an effective tool for fundraising in educational institutions in Mexico. Various marketing techniques and their application in the educational field are examined, aiming to strengthen the financial sustainability and the capacity of institutions to offer quality education, infrastructure, and trained personnel. Furthermore, strategies for implementing marketing in the financial resource management of educational institutions in the current context are identified.

 

Keywords: Fundraising, educational institutions, financial sustainability, marketing.

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Published

2025-12-02

Issue

Vol. 4 No. 9 (2025): JULIO - DICIEMBRE 2025

Section

Ensayo Científico

License

Copyright (c) 2025 Excelencia Administrativa Online

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Marketing Educativo y Procuración de Fondos: Claves para la Sostenibilidad Financiera en Universidades Mexicanas. (2025). Excelencia Administrativa Online, 4(9), 90-102. https://doi.org/10.54167/eao.v4i9.2139